I would rather spend my money on name brands. I feel if you are going to buy something as large as a tv and spend a large sum of money. I will just stick with a well known brand.
If it would have been any other devices like normal television, cameras, home theatre system naturally people goes for branded product. But in this case I have heard Plasma TV's are not doing too well. In that case if you go for a branded product you pay extra and the risk remains there. Do you remember how much the price difference will be?
Wow, I did not realize that Plasma tv's were not doing so hot. I don't currantly have one and probably won't get one but I would have to say when buying a TV I tend to stick with the brands I know.
I would risk a no-name plasma IF I was able to test it extensively in the store first of all, and if the store had a good warranty and wouldn't just send you back to the manufacturer over everything.
Without that reasurrance, I wouldn't go anywhere near one.