Music and Mood
Think about any scary movie that you have ever seen. Consider the most frightening part of that movie and everything about that extremely terrifying scene. Now consider this what would happen if you removed the music that is playing during the chilling sequence. What happens to the movie? Suddenly it becomes far less frightening. The dramatic music creates the mood of fear.
Music creates the mood for many settings. People who design the “feel” of an environment are very aware of the powerful effect of music. Music sets the tone for sporting events, parades, restaurants, shopping centers, television shows, advertisements, dances, and many other places and activities. The music selection is usually precise and purposeful. Those who are in charge of the music select specific types of music that help create an atmosphere appropriate for that setting. When you are shopping at a major department store, you may not be aware of the music that is playing, but the music has usually been specially selected for shoppers to encourage them to spend more time enjoying their experience shopping. If you go to an all-you-can-eat restaurant, you will observe different music than if you went to a very nice restaurant. In the all-you-can-eat place, the music is usually louder and peppier because the owner wants you to hurry up, eat, and get out of there. In the nice restaurant, the music is generally soft and peaceful encouraging you to stay and order more food because you don’t pay for it until you are finished.
|